We have seen and experienced a remarkable evolution since 1990’s in the mobile device market. Among these, HTC is a popular name that has been quickly taking over the market for mobile phones. Founded in 1997, Taiwan based HTC (High Tech Computer Corp) is the World’s leading manufacturer of Windows mobile devices. They design, manufacture and market innovative, feature rich Smartphone and PDA Phone devices.
HTC devices carry the unique tradition of providing “Smart mobility” to everyone. They have made a great progress in a very short time by introducing a wide range of popular Smartphones, Pocket PCs and finally now Ultra mobile PC. Another major achievement made in the year 2007 was its alliance with Google Android. Looking at the rising demand of HTC devices, they are expected to generate 20 percent growth rate for 2008 as they hope to continue building their own brand to drive sales.
Differentiating itself from the rest of the competitors, HTC recently came up with its new TouchFLO technology embedded in HTC Touch that allows users to use their fingertips to launch applications and make phone calls. Other than being well known for its Smartphones, HTC has launched some highly admired Pocket PCs such as Touch Dual and HTC Touch Cruise. HTC Cruise is integrated with GPS capabilities so that the device users can easily “cruise” with it when they are out for travel. Their next addition HTC Shift is the first Ultra Mobile PC (UMPC) released by HTC. The Shift combines the power of Windows Vista and advanced wireless connectivity into an innovative and compact design that creates a new paradigm for mobile computing.
HTC is one of the fastest growing companies in the mobile device market.
HTC Advantage is another new release that delivers extreme portability by leveraging the mobile office strengths of Windows Mobile 6 and advanced wireless connectivity in one of the smallest mobile computer designs available. On exploring the progress made in the Smartphone market, HTC S710 is the first Smartphone with a stylish slide out QWERTY keyboard. It is packed with lots of innovative capabilities such as Wi-Fi, Bluetooth, email, multimedia, Windows mobile 6 and a lot more.
HTC’s devices are ideal for enterprise customers because of their flexibility by which company-personalized software and user interfaces can be easily integrated by the supplier. There is variety of third party applications available in the market, ranging from utility to business, lifestyle to entertainment, travel to health, all designed to enhance HTC’s abilities. Some prominent in-built applications are voice, email, SMS, internet access, data communications and electronic diary/calendar/personal organizer and more.
HTC devices are rapidly gaining popularity but they still have to face a constant challenge of competing with leading manufacturers like Nokia, Samsung, Motorola, and Sony Ericsson in the years to come. In the end, looking at the progress and capabilities of these devices, we can say that HTC has all the growing trend of becoming the next sensation among users.
